The problem
The agency received a steady flow of buyer and seller enquiries. First replies and later follow-ups were written by agents between viewings, so the speed and number of follow-ups varied from week to week.
Leads that needed several contacts before they were ready to act were the ones most likely to be dropped.
What we built
Every enquiry now enters the CRM automatically and receives a prompt first reply. A nurturing sequence follows over the next weeks, and client updates during a deal, such as viewing confirmations and next steps, are sent without an agent writing them.
When a lead replies or a deal needs a decision, the agent is notified with the conversation history, so their time goes to the conversations that need a person.
The result
The system sends more than 500 follow-ups a month, a volume the team could not reach by hand. With leads contacted sooner and more consistently, the agency’s sales cycle shortened and deals now close 25% faster.
Services used in this real estate automation case study
- CRM automation services: Every lead captured, followed up on time and recorded properly.
- AI agent development services: Agents that read a request, decide what to do and act inside your tools.
More on this field: AI automation for real estate. To see what a similar project would cost, go to AI automation pricing.