The problem
The brand sold through its own online store. Each order was copied by hand into the fulfilment process, product details were updated in more than one place and customer questions were answered one at a time from a shared inbox.
As orders grew, the owner’s day filled with data entry. Replies to customers slowed down, and pre-sale questions, which are leads, often waited longest.
What we built
We automated three areas. Orders now flow from the store into fulfilment without re-typing. Product updates are made once and pushed to every place they appear. Routine customer questions are answered automatically, and anything unusual is passed to a person with the order details attached.
Pre-sale questions are treated as leads: they get an immediate answer and a follow-up, which is where the improvement in conversion came from.
The result
The team gets back about 20 hours a week that used to go on order entry, product updates and repeat questions. Lead conversion is three times what it was, because buyers with a question now hear back while they are still on the site.
Services used in this e-commerce automation case study
- N8n automation services: Your apps connected, so data moves without copy and paste.
- AI chatbot development services: A chatbot that answers from your own content and knows when to hand over.
More on this field: AI automation for e-commerce. To see what a similar project would cost, go to AI automation pricing.